International Viognier Day: A Toast to the Unsung White Wine Hero

Every wine has its moment. And while Chardonnay, Sauvignon Blanc, and Pinot Grigio hog most of the spotlight, there’s one white that’s been quietly building a loyal following—and it’s time we gave it the attention it deserves. Enter Viognier. Bold, aromatic, and anything but basic.

This year, International Viognier Day lands on April 28 (technically, the last Friday of April), and it’s the perfect excuse to explore what makes this grape so special.

So, What’s the Deal with Viognier?

Viognier isn’t your everyday white. It’s got a full-bodied personality, wrapped in aromas of honeysuckle, peach, and apricot. It walks this beautiful line—rich and textured without being heavy, floral but not perfumey, fruity yet dry.

Originally from the Rhône Valley in France, Viognier nearly vanished in the mid-20th century. But thanks to a few die-hard growers who believed in its potential, it made a comeback—and now it’s thriving in places like California, Australia, and South Africa.

This isn’t a wine that whispers. It speaks up, but with elegance.

Why Celebrate It?

Because Viognier offers something different. If your wine routine feels stuck on repeat, this is your chance to hit shuffle. It’s complex without being intimidating, food-friendly without needing a sommelier to explain it.

Pair it with spicy Thai food, grilled seafood, creamy pastas, or even a simple charcuterie board. Viognier brings enough character to elevate the entire meal.

How to Join the Celebration

• Pick up a bottle or two. Look for producers from France (especially Condrieu if you’re feeling fancy), California’s Central Coast, or anywhere adventurous winemakers are doing something fun with whites.
• Host a mini tasting. Compare it to other whites you like—see how it stands out. You’ll probably be surprised.
• Share the love. Pour a glass, post a pic, and tag it with #InternationalViognierDay. It’s an easy way to spread the word and maybe introduce someone else to their new favorite white.

Final Sip

Viognier might not be the loudest voice in the wine world, but that’s part of its charm. It’s layered, expressive, and just different enough to make you pay attention. So this April 28, raise a glass to the grape that proves white wine doesn’t have to play it safe.

Here’s to discovering something new—and maybe even finding your next go-to bottle.