World Moscato Day: Why May 9 Deserves a Toast

Moscato might not be the most complex wine on the shelf—but that’s exactly why it deserves its own day. World Moscato Day, celebrated every year on May 9, is a tribute to the sweet, low-alcohol, easy-sipping wine that’s stolen the spotlight (and our hearts) in recent years.

And if you think Moscato is just for beginners or dessert fans, think again. This is the wine that refuses to apologize for being fun, accessible, and totally laid-back.

What Makes Moscato So Popular?

Let’s break it down: Moscato is fruity, lightly bubbly, and often lower in alcohol. That means it’s the kind of wine you can enjoy without needing a sommelier to explain it—or a nap afterward.

Moscato comes from the Muscat grape, one of the oldest grape varieties in the world. It’s packed with aromas of peach, orange blossom, and apricot, which makes it feel like summer in a glass.

Why people love it:

• It’s sweet without being syrupy
• The fizz gives it a refreshing twist
• It plays well with a wide range of foods
• It’s affordable and approachable

This isn’t wine for gatekeepers—it’s wine for everyone.

A Brief History of Moscato (The Grape That Could)

Moscato’s roots go all the way back to ancient Greece and Rome. The Muscat grape has been cultivated for over 2,000 years, and its signature floral aroma has always made it a favorite.

Italy’s Piedmont region is ground zero for modern Moscato. That’s where Moscato d’Asti—one of the most iconic versions—originated. It’s gently sparkling, slightly sweet, and always crowd-pleasing.

But don’t think it’s just an Italian thing. Moscato is made around the world now—from California to South Africa—and every winemaker puts their own spin on it.

Food Pairings That Actually Work

If you’ve ever written off sweet wine as something that can’t be paired with food, World Moscato Day is your chance to rethink that.

Here’s how Moscato earns its seat at the table:

• Spicy food – Thai, Indian, or even Nashville hot chicken. The sweetness cools down the heat.
• Salty snacks – Think prosciutto, popcorn, or salty cheeses like blue or feta.
• Fruit-forward desserts – Moscato loves a good berry tart or peach cobbler.
• Brunch – Pour it in a flute, add a splash of orange juice, and boom—you’ve got a next-level mimosa.

Bottom line: Moscato is flexible. It doesn’t need the perfect pairing, but when you get it right? Magic.

How to Celebrate World Moscato Day

No rules here—just suggestions that make May 9 a little sweeter.

• Host a wine night – Make it a Moscato tasting with bottles from different regions.
• Try it chilled – Moscato loves a good cold snap. Pop it in the fridge before pouring.
• Make a Moscato spritz – Add sparkling water, fresh fruit, and a sprig of mint for a light cocktail.
• Pair it with a favorite playlist – This is not a wine for silence. It wants a soundtrack.

If you’re a content creator, wine educator, or just someone who likes an excuse to share a drink online, today’s the day to make Moscato the star.

Why Moscato Still Matters

In a wine world that sometimes gets a little too serious, Moscato is a reminder that drinking wine can—and should—be fun. It doesn’t demand a tasting note or a food chart. It just wants to be enjoyed.

So whether you’re brand new to wine or someone who’s been collecting bottles for decades, there’s something kind of beautiful about pouring a glass of Moscato and just… enjoying it.

Because wine doesn’t have to be complicated to be meaningful. Sometimes, it just has to be good.